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Jun 8, 2023

In this episode, Curtis May interviews M. Shannon Hernandez, founder of Joyful Business Revolution™. Shannon highlights the importance of organic and email marketing for business growth, noting that businesses often make the mistake of focusing too much on social media marketing instead of growing their email list. She emphasizes that email marketing should be a priority for businesses and suggests creating themed marketing campaigns to solve customer problems. To drive growth and engagement, she recommends tracking success through booked appointments and new clients. 

In this episode, you'll discover:

“The Power of Organic Marketing:  Increase business cash flow without spending money on advertising”

  • How to create values-driven, organic marketing oozing with integrity
  • How to grow your business with a simple, sustainable, and joyful marketing plan 

Check out her newest book, Practical Joy, continues to inspire and teach people that joy is an inside job. When she is not teaching, she's spreading joy and funding projects that impact the world and its people.

Who’s the Guest?
M. Shannon Hernandez is an expert in how to create values-driven. She is specifically known around the globe for The Content Personality® Wheel and is the Founder of Joyful Business Revolution™, a business growth strategy, and consultancy company that works with coaches, consultants, and service-based owners. She has been called “The Queen of Organic Marketing,” growing nearly a $1 million dollar/year brand with zero ad spend and high profitability. Shannon has been featured on CBS, ABC, FOX, and NBC. She has over 25 years in award-winning curriculum design, working with both the NFL & U.S. Military, and she is a master trainer and teacher.


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