Preview Mode Links will not work in preview mode

Aug 24, 2023

Curtis interviewed Marty Greenbaum, a 30+ year franchise industry professional, Certified Franchise Executive (CFE), and founder of Smart Franchise Investing. Marty was fortunate to grow up in an entrepreneurial family, his grandfather owned one of the largest specialty printing companies in downtown Chicago and his father was a serial entrepreneur that was a pioneer in the shipping and packaging industry. The foundation of Marty’s business experience comes from his personal involvement in opening 500 stores, serving as Director of Operations, and ultimately as Vice President of Marketing. From there, Marty launched and operated a prestigious franchise marketing agency that served over 120 franchise brands, helping them strengthen branding, connect better with customers, and improve unit revenue and system growth. Marty serves motivated investors seeking to reach their personal and financial goals through franchise ownership. He is a franchise educator and matchmaker that helps people make smart business decisions. Simply, he helps people find the “perfect fit” franchise. His “deep roots” in franchising and detailed knowledge of hundreds of brands have enabled him to become a “top” franchise consultant. Most importantly, he loves what he does. Tune in now!

 

Links and Resources from this Episode

Special Listener Gift
Schedule a 15-Minute Call with Curtis: https://aptwithcurtis.as.me/Strategysession 

 


Show Notes

  • What franchising is and its benefits over starting an independent business  
  • Statistics on the failure rate of independent businesses
  • Who is a good candidate for a franchise?
  • The work and commitment involved in owning a franchise
  • A piece of advice on reaching out to multiple franchise owners to learn from their experiences
  • Franchise disclosure documents and how crucial it is to read and understand them fully with professional help if needed
  • Recession-resistant franchises
  • Fear and hesitation in getting into franchising and the importance of being fully informed
  • How franchising could help in being more intentional about securing a financially stable future


Review, Subscribe and Share
If you like what you hear please leave a review by clicking here

Make sure you’re subscribed to the podcast so you get the latest episodes.