Jun 8, 2023
In this episode, Curtis May interviews M. Shannon Hernandez, founder of Joyful Business Revolution™. Shannon highlights the importance of organic and email marketing for business growth, noting that businesses often make the mistake of focusing too much on social media marketing instead of growing their email list. She emphasizes that email marketing should be a priority for businesses and suggests creating themed marketing campaigns to solve customer problems. To drive growth and engagement, she recommends tracking success through booked appointments and new clients.
In this episode, you'll discover:
“The Power of Organic Marketing: Increase business cash flow without spending money on advertising”
- How to create values-driven, organic marketing oozing with integrity
- How to grow your business with a simple, sustainable, and joyful marketing plan
Check out her newest book, Practical Joy, continues to inspire and teach people that joy is an inside job. When she is not teaching, she's spreading joy and funding projects that impact the world and its people.
Who’s the Guest?
M. Shannon Hernandez is an expert in how to create values-driven.
She is specifically known around the globe for The Content
Personality® Wheel and is the Founder of Joyful Business
Revolution™, a business growth strategy, and consultancy company
that works with coaches, consultants, and service-based owners. She
has been called “The Queen of Organic Marketing,” growing nearly a
$1 million dollar/year brand with zero ad spend and high
profitability. Shannon has been featured on CBS, ABC, FOX, and NBC.
She has over 25 years in award-winning curriculum design, working
with both the NFL & U.S. Military, and she is a master trainer and
teacher.
Links and Resources from this Episode
- https://www.practicalwealthadvisors.com
- https://www.practicalwealthsolutions.net/
- Email Curtis for a free report - curtmay@gmail.com
- Call his office - 610-622-3121
- ERC Tax Credit - https://ercspecialists.com?fpr=curtis75
- Schedule a call with Curtis:
- https://aptwithcurtis.as.me/Strategysession
- CashFlow Mapping:
- https://practicalwealth.cashflowmapping.com/lp/PWbudgetsstink
- Private Reserve Strategy: https://app.agent-crm.com/v2/preview/vWh4TyHnUBXdULimd82i
- Connect with M. Shannon Hernandez
- https://joyfulbusinessrevolution.com/
- https://www.linkedin.com/in/mshannonhernandez
- https://www.amazon.com/Practical-Joy-Simple-Cultivate-Everyday/dp/B0BRBVTJ1N
- Special Listener Gift
- Schedule a 15-Minute Call with Curtis:
- https://aptwithcurtis.as.me/Strategysession
Show Notes - The four asset classes: Business, real estate, paper, and commodities, with a focus on business as the fastest path to cash
- The importance of building and growing an email list every single week as a foundation for marketing efforts
- How engaging on social media is not necessarily marketing, but rather a channel for promotion.
- Introducing the Joy Fueled™ Marketing Framework: Built around organic marketing efforts that don't require ads or ad spend
- Importance of being seen in action and identified by your target audience
- Marketing should be trackable: With clear goals and metrics to determine success
- Shannon's marketing quiz: To determine your content marketing personality and which platforms will work best for you
- How Shannon's expertise in marketing can help businesses grow their revenue and ultimately save more money
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